Simply drag your PNG or JPEG into the designated area and watch TinyPNG work its magic.īelow are two images. TinyPNG is an online tool, that uses smart lossy compression techniques to shrink file sizes for both PNGs and JPEGs. With JPEGs you can reduce your files sizes by lowering image quality, but who wants to do that? By using a nifty piece of technology called TinyPNG, you can shrink your image file sizes with minimal quality loss. So what’s a designer to do? If you’re using PNGs not much. This is an especially big deal when you consider the recent algorithm change, which the internet has dubbed ‘ Mobilegeddon‘. These large file sizes require more bandwidth, creating longer loading times for both mobile and desktop. Google doesn’t like this and is punishing offending by lowering their search ranking score. However, with larger images comes larger file sizes, especially if you’re using PNGs. Modern website design is all about big imagery that evokes emotion and peaks user interest.
The phrase ‘bigger is better’ holds especially true with website imagery these days.
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